🎣 Bass Masters Elite UK – The Heart Behind Hooks & Tides
From the Rocks to the Rack – Bringing Bass Masters Elite UK to Life Through Quality Gear
If you’ve followed me for a while, you’ll already know I run Bass Masters Elite UK - a community-driven site built around my passion for lure fishing. Over the years, it’s grown into something bigger than I ever expected, and it’s connected me with anglers across the UK who share the same obsession with hunting down bass on the lure.
But something's been missing... until now.
That’s why I started Hooks & Tides — not just as a merch store, but as an extension of everything Bass Masters Elite stands for.
🎯 Why I Started Hooks & Tides
Hooks & Tides was born out of a simple idea: to create quality gear that speaks to who we are as anglers. Stuff we’d actually wear on the rocks, in the estuaries, or just down the pub, talking about that one that got away.
I wanted the designs to mean something, not just generic fishing slogans, but merch that feels part of the lifestyle. That’s why you'll find a dedicated Bass Masters Elite UK collection on the store — because it’s more than just a logo. It’s the symbol of our tribe.
🧢 What You’ll Find in the Collection
The Bass Masters Elite gear is proper — no cheap tees or throwaway prints here. I’ve spent time testing out the gear, making sure it fits well, lasts, and looks good whether you’re casting into rough surf or kicking back with a post-session brew.
Here’s what’s in the range so far:
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T-Shirts – Soft, solid, and printed with pride.
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Hoodies & Sweatshirts – Ideal for those chilly early starts.
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Hats & Beanies – Essential kit when the sun’s blazing or the wind picks up.
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Mugs – Because coffee tastes better after a session (especially if you actually caught).
And if you're into something a bit different, I’ve also added some fishing-themed wall art and bamboo prints that capture the mood of our coastal life.
💬 Why It Matters
Everything in the Hooks & Tides store has been designed for us — the anglers who go when the tides are right, not just when it’s convenient. Those who understand that fishing isn’t just a hobby — it’s therapy, obsession, and art rolled into one.
This isn’t just me selling stuff. It’s a way to give something back to the Bass Masters community that’s supported me all these years. Every order helps keep the sites alive, the content flowing, and the fire burning.
🛒 Check It Out
If you’re part of the Bass Masters Elite UK crew — or love the saltwater life — head over to Hooks & Tides and have a look.
And if you do grab something, tag me on socials or send me a pic - I’d love to see it in action out on the coast.
Tight lines,
Keith